Veterans Preferred - Area Marketing Manager
Company: Hyatt
Location: Austin
Posted on: May 6, 2024
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Job Description:
Military Veterans are Encouraged to Apply. - The Role
At Thompson Austin and Tommie Austin, marketing is about
understanding our brands, customers and clientele, and building
awareness of our products and services. We're looking for an
experienced and versatile marketing manager who's eager to do this
and more. The ideal candidate has experience in developing and
executing marketing campaigns while managing our marketing
agencies. The manager should be equally proficient with day-to-day
marketing activities and long-term strategizing, and strive under
tight deadlines to meet changing needs.
Objectives of this role
--- Establish positioning, identify target audiences, and develop
marketing plans with specific objectives across different channels
and segments.
--- Lead the execution of marketing programs from start to finish,
leveraging internal support and driving collaboration.
--- Analyze customer insights, consumer trends, market analysis,
and marketing best practices to build successful strategies.
--- Create, maintain, and conduct analytics reporting across
multiple platforms and extract key insights for future campaign
development and go-to-market strategies, complete with formal
proposals and recommendations on tactics.
--- Partner with email, performance marketing, and web teams to
design, test, and evolve lead-nurturing tactics.
Responsibilities
--- Help develop creative briefs and guide creative direction to
meet objectives for all advertising and public- -facing
communications, including print, digital, and video assets.
--- Conceptualize and execute on multichannel campaigns across the
prospect and customer lifecycle, ensuring the alignment of
communications and messaging in all channels.
--- Manage content and updates for customer and internal touch
points, establish budget guidelines, participate in events,
document business processes, and provide sales support.
--- Gather customer and market insights to inform outreach
strategies, increase customer conversions, and generate more
qualified leads.
--- Identify effectiveness and impact of current marketing
initiatives with tracking and analysis, and optimize
accordingly.
--- Present ideas and final deliverables to internal and external
teams, and communicate with senior leaders about marketing
programs, strategies, and budgets.
Required skills and qualifications
--- Proven success in developing marketing plans and campaigns
--- Excellent written and verbal communication skills
--- Strong project management, multitasking, and decision-making
skills
--- Metrics-driven marketing mind with eye for creativity
--- Experience with marketing automation and CRM tools
The Hotels
When you stay at a Thompson Hotel, you are welcome as a resident.
With intuitive service, each guest is provided a tailored
experience, enhancing their personal travel journey and bridging
connections to the local perspective. Thompson's unique hotels are
timeless destinations, creating distinctive experiences that
transform your day, your trip, or even your life. Thompson Austin
offers 212 luxury guestrooms and Suites plus 17 residences along
with a 10,000 square foot wellness center, 3 restaurant bar
concepts, an expansive pool deck, and private cabanas, and over
10,000 square feet of flexible and traditional event space.
The 193-king room tommie Austin is built for the spirited
adventurer. Guest will be encouraged to explore Austin's
unparalleled offerings and in every square foot, tommie is an
opportunity to meet and be inspired. Where art and atmosphere seep
in from the surrounding neighborhood, and collaborations seep back
out. tommie will feature a bespoke coffee and wine shop and allow
guests to be the master of their own stay while still offering warm
and authentic service.
Both hotels are anchored on the ground floor by our cantina-themed
restaurant, Arriba Abajo, a 13,000 sq ft. indoor and outdoor oasis
as well as The Diner Bar The Grey Market, a street-side concept
serving daily fare for locals, residents, and guests alike and
helmed by award-winning Chef Mashama Bailey. This mixed-use project
will also feature a residential tower - Sienna - and 10,000 square
feet of retail space and a 7,000 sq. ft. state of the art fitness
center and simulator room, appropriately named the "T" Box.
The Benefits & Perks
We have you covered with an awesome rewards package! Health and
welfare plans? We have a range of choices for you and your eligible
dependents. Financial wellbeing? Got it! Opt into our 401(k) plan,
College Saving Plan, or Employee Stock Purchase Plan. Oh, and we
don't want to leave out our lifestyle benefits! Paid time off
including vacation, holidays, and sick leave, paid Family Bonding
Time, Adoption Assistance, discounted and complimentary rooms at
Hyatt locations across the globe, free colleague meals during
shifts, well-being & educational assistance, and many more!
Qualifications:
Bachelor's degree (or equivalent) in marketing, business, or
related field
Min of 2 years in a similar role and responsibilities
Proficiency with online marketing and social media strategy
Proven success in designing interactive applications and networking
platforms
Established contacts in media
Keywords: Hyatt, Round Rock , Veterans Preferred - Area Marketing Manager, Advertising , Austin, Texas
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here to apply!
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