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Web Analytics Engineer

Company: Info Dinamica Inc
Location: Round Rock
Posted on: August 30, 2020

Job Description:

Web Analyst with Adobe Analytics andOr Google Analytics Manage a digital analyst to execute standard and ad hoc reporting bull Oversee all website analytics for the company, providing insight and relevant trends to all neighborly brands bull Work with the Manager of Digital Data Strategy to create new taxonomy and categorization for enterprise reporting, analytics, and data structures bull Collaborate with the Manager of Digital Data Strategy to develop new measurement and campaign tracking standards across all brands bull Work with implementation teams (Internal and External) to oversee the implementation of analytics and optimization tools such as Adobe Analytics, Google Analytics, and Adobe Target on multiple websites bull Implement analytics tracking on our mobile app for cross platform analysis using technologies such as Adobe Analytics bull Document, maintain, and distribute legacy Excel based reports that combine web analytics, lead counts, Social engagement, and paid campaign tracking together for insight into brand performance bull Design effective and impactful reports and visualizations for business and technical audiences using tools such as Google Analytics, Excel, and Adobe Analytics bull Create easy to understand dashboards through analytics tools such as Adobe Analytics, Excel, and PowerBI that will give franchisees insight into their specific location allowing them to make real world business decisions bull Work with internal BI resources to create new centralized reporting which will merge web analytics data with other internal data sources for wholistic analysis bull Leverage analytics to continuously recommend optimization tactics that will improve site performance bull Support Brand Managers and other teams with ad-hoc reporting and in-depth website analysis bull Utilize business and analytical expertise to independently perform proactive analysis and solve business problems bull Support Brand driven web development projects with analytics expertise, insights, or implementation needed bull Create presentations to highlight analyses that are optimized for audience types ranging from local level franchise owners to the C-suite officers bull Perform other projects and duties as assigned Relevant Skills Qualifications bull Bachelor's degree in business, statistics, economics, mathematics, marketing analytics, or engineering bull 5 years web analytics experience bull Advanced knowledge of Adobe Analytics and Adobe Target products bull Advanced knowledge of Google Analytics bull Advance knowledge of Excel bull Proficient with business intelligence tools such as PowerBI, Tableau or similar bull Experience defining website analytics tracking requirements bull Demonstrated experience partnering with technical resources (internal and external) to implement web and mobile app analytics tracking bull Ability to design tagging strategies and effectively QA analytics tracking bull Ability to derive actionable insights from data and effectively guide decision-making bull Ability to excel in a fast-paced, cross-functional environment bull Excellent written and verbal communication skills bull Proactive problem-solving and critical thinking skills bull Ability to manage time effectively and consistently meet deadlines bull Ability to distill analysis into concise recommendations and present to management audiences up to an executive level bull Proficient in Microsoft Office suite bull Experience with Native App analytics a plus bull Experience with predictive analytics and digital experience personalization a plus bull Proficiency in SQL a plus bull Strong understanding of segmentation and targeting a plus

Keywords: Info Dinamica Inc, Round Rock , Web Analytics Engineer, Engineering , Round Rock, Texas

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